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The most important factors when purchasing diamonds are the 4 Cs, a system used to grade diamond quality. A diamond’s quality is graded by the 4 Cs: Diamond Cut, Diamond Color, Diamond Clarity and Carat Weight. This section provides you with all the necessary guides so that you may search through our selection with complete confidence and choose the diamond that is right for you.

A wealth of knowledge on buying the right diamond

Buying diamonds is a challenging task. You need to be cognizant of a number of crucial factors to invest your money in the right stone. With over 3 decades of experience in the diamond industry, Popular Diamonds provides you with a dependable diamond learning center. We offer a wealth of tips and information to assist individuals purchase high quality diamonds that cater to their respective budget.   

DIAMOND CUTDIAMOND CUT
A diamond's cut is the most important factor of the 4 Cs.

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DIAMOND COLORDIAMOND COLOR
Learn more about the importance of diamond color, as it is the most noticeable trait of a diamond to the naked eye.

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DIAMOND CLARITYDIAMOND CLARITY
Learn more about diamond clarity and how blemishes and inclusions may detract from a diamond's beauty.

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DIAMOND SHAPEDIAMOND SHAPE
Learn more about diamond shapes and how they give diamonds their particular appeal.

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DIAMOND CARATDIAMOND CARAT
Learn more about diamond weight, one of the most important factors of the 4 Cs.

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DIAMOND CERTIFICATEDIAMOND CERTIFICATE
Learn more about how diamonds are graded and tested for quality.

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