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5 Expectations Customers Have About Buying Diamonds

Buying diamond jewelry is always a fun experience, but getting told one thing about the trade, something you never expected, can put a damper on the journey. Whether you’re looking to buy a diamond watch, an engagement ring, or loose diamonds for upgrading a piece of diamond jewelry, it’s a good idea to learn as much about the trade. Over the years, after selling to customers of all kinds, we’ve accumulated a bunch of expectations new customers usually have when they walk in or order diamond jewelry online. The “truth” can be surprising, so we’ve listed our top picks to...

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The Rarest Diamonds Of Them All

Believe it or not the rarest diamonds in the world are not categorized according to how big they are, but what color they are. As loved as white diamonds are, the rarest, thus most valued, diamonds in the world comprise of fancy colors. Natural colored diamonds in fact make up only 1% of diamonds in the world, with only 0.1% mined at the moment. With a variety of tones and saturation, each of these stones is quite unique, and the scarcity has skyrocket their worth. And if any of these colors is seen on a ring making the front pages...

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