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Buying diamond jewelry is always a fun experience, but getting told one thing about the trade, something you never expected, can put a damper on the journey. Whether you’re looking to buy a diamond watch, an engagement ring, or loose diamonds for upgrading a piece of diamond jewelry, it’s a good idea to learn as much about the trade. Over the years, after selling to customers of all kinds, we’ve accumulated a bunch of expectations new customers usually have when they walk in or order diamond jewelry online. The “truth” can be surprising, so we’ve listed our top picks to...

So you have that long-awaited engagement ring on your finger. You're excited, you're happy and you've already posed in the mirror countless times, with a different pose each time to best showcase the charming radiant-cut diamond. The ring is the next big news in your friends and family circles, and the most amazing thing yet on your Instagram page. Now what? As fun as it is to parade your diamond ring around, remember that this one of the precious and cherished pieces of jewelry pieces you own. You want to enjoy your ring for your married life, and to do...

Believe it or not the rarest diamonds in the world are not categorized according to how big they are, but what color they are. As loved as white diamonds are, the rarest, thus most valued, diamonds in the world comprise of fancy colors. Natural colored diamonds in fact make up only 1% of diamonds in the world, with only 0.1% mined at the moment. With a variety of tones and saturation, each of these stones is quite unique, and the scarcity has skyrocket their worth. And if any of these colors is seen on a ring making the front pages...

The present diamond industry is quite customer-friendly. Jewelers have better tools and techniques to create exquisite jewelry designs, you have a multitude of stores to choose from, and you can buy a diamond online through a simple few swipes of your mobile device. When it comes to buying diamond jewelry online, customers naturally feel more hesitant, and online shopping still feels a tad more artificial, despite its age. To make it easier for you to browse the online diamond jewelry store, and click on that “Buy” button, we’ve compiled a few useful tips. Do Your Diamond Homework Research and learning...

Each couple is different, and not everyone will follow the conventions of their decade when buying the ring to pop that big question. However, the majority does follow the customs to make sure to stay on of top of their ring-admiration game. A Precious History Let’s take a walk back through the decades to see what type of bling was sported the most, shall we? 1910s A simple solitaire diamond adorning a gold bad was the fashion of this decade. Reflecting classic European style, the rings in 1910s were generally less artful. 1920s This decade took the engagement ring design...