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In the diamond industry, value is determined by rarity. The value of diamonds in the normal range of color is determined by the absence of color. Colorless diamonds are the most rare for diamonds that fall within the normal range of D- z. On the other hand, when it comes to Fancy Colored Diamonds pinks, blues and greens are the rarest. Fancy colored diamonds are diamonds that whose hue/color falls outside the normal range of D- z. Even the slightest color differences in fancy colored diamonds have an impact on the value. Fancy browns and yellows are not as valuable...

17 Sep 2017 So you’re thinking about popping “the question”, but you’re not sure what the price tag should be? The general rule of thumb is that at least 1 to 3 months salary should be spent on an engagement ring. But can we really put a price tag on love? Finding the perfect ring is a matter of finding the perfect stone. Okay maybe not the “perfect” stone, but something close to it.  When shopping for an engagement ring, remember the 4 Cs of Diamonds (carat, cut, color and clarity). Maybe you cannot afford to spend 3 months salary on...

Wouldn’t you want a ring that is a complete manifestation of your personality? Most modern day jewelry stores have a customization facet that allows you to create jewelry that is as unique as you. However as exciting as it may sound, if you don’t know what you’re in for, you would probably end up making the process cumbersome and futile. These tips will help you design your own customized ring, without the hassle of uncertainty.   Start Off Early! If you plan to get your ring custom made, it will take longer than usual. Creating something that is one-of-a-kind would...

Sep 2017 She could not shift her gaze from the ring. She had butterflies in her stomach; her heart pounding wildly against her ribs. She felt ecstatic; the man of her dreams was going to hold her hand and put her favorite diamond ring on it. The shine of the diamond reminded her of how his love illuminated her life. At times, we go into reveries and visualize our favorite moments until the day they actualize in front of us. Have you experienced moments that had become reality and not just remained mere musings? Engagement ceremonies and engagement rings are...

Nov 1 2017 The 4 Cs of diamonds stands for color, clarity, cut and carat. The GIA developed the 4 Cs as a way to create a grading system for diamonds. When purchasing diamonds, it is important to understand the 4 Cs.   Color | Color is one of the most important factors to consider when buying a diamond since it is the factor that is most notable to the naked eye. Color has a significant impact on a diamond's appearance. Color refers to a diamond's lack of color. With its prismatic properties, a colorless diamond will reflect light into an...